Onyx is a CrossFit and fitness club dedicated to helping people fall in love with sports and build a lasting routine through professionalism, personal attention, and a strong sense of community. Inspired by the studio’s core values, the visual system invites members to escape their daily routine, focus on themselves, and push new boundaries. The design language emphasizes dynamic rhythms, diversity, empowerment, and focus mirroring the Onyx training experience. A key highlight of the project is a custom typeface developed directly from the logo, seamlessly aligning with the spatial concept and reinforcing the brand's unique visual identity.

(In collaboration with Studio Pha)